All Sorted Ep 11: LEGO and the Trouble with Girls
|On an engendered episode of All Sorted, Jeff and James:
See LEGO’s early attempts to market to girls:
Homemaker 1971-1974, 1981
Watch LEGO think they are a jewelry company:
Scala – 1979-1980
Are too busy playing with our awesome new Pirate sets to notice LEGO putting up “no girls allowed” signs.
Pirates are awesome!
Take a trip to an Island Paradise:
Paradisia – 1992-1997
Witness an invasion by larger, more articulated dolls:
Belville – 1994-2008
Arrive fashionably late to the Barbie game:
Scala Dolls – 1997-2001
Shake our heads as LEGO says, “No, let’s really do jewelry this time!”
Clikits – 2003-2006
Gasp as LEGO gets it all wrong again – or maybe not…
Friends – 2012-present
Remember – It’s still LEGO:
Finally we ask, did LEGO get it right after all?
6 Comments
Hi Guys, thought you might all like to look at my Lego city
https://www.youtube.com/watch?v=O9i1pSP3FVM
Thanks for sharing that with us, Luke! That is a magnificent city. Jeff is suitably jealous.
If you lived closer you would be more than welcome to come and have a look, do you have a twitter for the AS podcast?
Until then at least we can enjoy your creations via youtube!
Jeff handles the AS twitter @ StillSorting
I would love to hear an episode on LEGO, race, and ethnicity…
Thanks for the suggestion – we touched on LEGO and race briefly in our LEGO minifigure episode and it is definitely a subject we would like to talk about in depth in the future.