On an engendered episode of All Sorted, Jeff and James:
See LEGO’s early attempts to market to girls:
Homemaker 1971-1974, 1981
Watch LEGO think they are a jewelry company:
Scala – 1979-1980
Are too busy playing with our awesome new Pirate sets to notice LEGO putting up “no girls allowed” signs.
Pirates are awesome!
Take a trip to an Island Paradise:
Paradisia – 1992-1997
Witness an invasion by larger, more articulated dolls:
Belville – 1994-2008
Arrive fashionably late to the Barbie game:
Scala Dolls – 1997-2001
Shake our heads as LEGO says, “No, let’s really do jewelry this time!”
Clikits – 2003-2006
Gasp as LEGO gets it all wrong again – or maybe not…
Friends – 2012-present
Remember – It’s still LEGO:
Finally we ask, did LEGO get it right after all?