On an up with people episode of All Sorted, Jeff and James look at the ever growing global population of LEGO minifigures.
This episode we:
Discover the first people LEGO made:
Build some friends:
Maximize our play:
Marvel at the minifigure’s humble beginnings:
Figure out (get it?) when LEGO knew they had a hit on their hands:
Trip out on anthropomorphic figures:
Go larger scale for more detail:
Relive past mistakes:
Take on Mattel:
Make dolls mini:
Finally we ask, has LEGO’s emphasis on minifigures changed the way kids play? Has it changed the way they market/sell their products?